Another great piece in Silicon Valley speechwriter Ian Griffin‘s terrific “Professionally Speaking” blog. This one is a guest post from U.K. media coach Alan Stevens, that is chock full of excellent tips on how to give a great speech. My favorite part of the piece, though is his concise list of things speakers should NEVER do. Such as…
- Start badly
- Fail to understand equipment
- Put too much on each slide
- Patronize the audience
- Use bad graphics
- Turn their back on the audience
- Speak inaudibly
- Use jargon
- Run out of time
- End poorly
The year is not even half over and already we have a leader in the competition for “The CEO at the Mic’s” Worst Speech of the Year Award. In May, former Lehman Brothers CEO Richard Fuld gave his first speech since the 2008 financial crisis. Fuld’s mistakes as CEO have been widely blamed for the collapse of the firm, which precipitated the near collapse of the economy.
Most observers were critical of the speech, marveling at Fuld’s failure to mention the thousands of Lehman employees who lost their life savings, and his total lack of remorse. “Whatever it is, enjoy the ride. No regrets,” Fuld said. One article on the speech was titled “Lehman Brothers ex-CEO Blames Everyone Else.” Fuld also lost his cool when he didn’t get the response he wanted from the audience and made clear he was angry at his listeners.
Mark Macias, who runs a global public-relations firm, Macias PR, summed up the speech this way, “In the future, I will probably use Fuld’s speech as an example of what NOT to do when trying to soften your image or reintroduce your brand to the public.”
Hollywood director Michael Bay set the bar high when he won our inaugural award in 2014, for his disastrous “presentation” at the Consumer Electronics Show. But Fuld’s performance could be tough to beat in 2015.
Andrew Gilman, President & CEO, CommCore Consulting Group offers some very pointed advice to clients who need help giving better presentations: speak like a human being. Too often, he says, presenters abandon their relaxed, natural speaking style and instead adopt stilted verbiage, awkward body language and other bad habits, which quickly put audiences to sleep.
That’s the spirit behind this great new video CommCore put together, which cleverly uses humor to show what can go terribly, terribly wrong if you don’t present like a normal human.
- CEO reputation is more important than ever to the success of a company, and
- Public speaking is a critically important tool for CEOs who want to build or strengthen their reputations.
These are just two of the fascinating findings from The CEO Reputation Premium: Gaining Advantage in the Engagement Era. It’s the latest study on CEO reputation from Weber Shandwick, in partnership with KRC Research.
The report, from WS’s Chief Reputation Strategist Dr. Leslie Gaines-Ross and others, finds that 81% of global executives believe external CEO engagement is now a mandate for building company reputation. Executives also strongly believe that their own CEO’s reputation contributes to nearly half of their company’s market value.
The whole report is well worth a read. Here are some of the highlights:
Highly regarded CEOs are good at external relations.
82% of executives believe that it’s most important for CEOs to speak at external events, and particularly at industry-related events.
CEOs should exercise caution when taking a public stance on policy
To bolster the CEO’s reputation, the CEO’s message or vision can be embedded in a compelling story that delineates the greater purpose behind the company.
My thanks to the terrific members of the Tyson’s Corner Rotary Club for inviting me to speak to them last month. They heard me share my “secrets of a Fortune 500 speechwriter,” and we had a great discussion sparked by thoughtful questions. Special appreciation to Program Chair Ingrid Parris-Hicklin and President Richard Lanier