FAQ: About Q&A’s [Part 1]

FAQWhen executives are invited to speak, they are usually asked to take questions after the formal presentation. Q&A sessions are always a little risky, because they are out of your control. You decide exactly what you want say in your speech, but what listeners wants to ask is (usually) their choice. The good news is you can manage that risk and make Q&A time work for you, but only if you prepare. In the next couple blogs, I’ll offer some thoughts on how to do that.

The most obvious way to prepare is to work with staff or friends to try to anticipate possible questions (especially tough ones), come up with good answers, and then learn those answers cold. If you’re writing for an executive, make sure he or she is never “too busy” for that kind of advance work. If you’re the exec, make time to prepare.

At the same time, keep in mind that sharing your knowledge or opinions is only one of the goals of answering audience questions. Another important goal is showing that you’re a leader, someone audience members should take seriously. The best way to do that is to stay calm under pressure.

That’s true even if you’re asked a question that stumps you. Mark Ein, CEO of Venturehouse Group, LLC, a long-time Washington, DC investor and entrepreneur told me the way to handle a stumper is to keep cool, acknowledge that the question is a good one, you don’t have answer right now and but will give it more thought.

Above all, don’t fake it! I guarantee that giving a phony answer will come back to haunt you.

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