Inauguration Speech Advice Part 2: Learn from the Best

trump podiumAs I noted in an earlier post, I’m quite sure that Donald Trump’s speechwriting team will NOT be turning to me for advice about the inauguration, but … what the heck?

A few weeks ago, I suggested that DJT’s writers learn from the worst: Don’t channel Warren G. Harding!

I hereby conclude my free advice by suggesting the President-elect also learn from the best. And the inaugural speech I have in mind is not by an American president – but by Nelson Mandela.

Now, before steam rises from your ears and your fingers leap to the keyboard to protest, let me be clear: I am acutely aware that there well may be no two people more different in personal history, character, judgement, and values than Mandela and Trump. (That’s right, you just saw “Mandela” and “Trump” in the same sentence.)

Still, I think our new president could (and certainly should) learn a lot from the words of South Africa’s first black president.

Mandela spoke after an historic, decades long struggle for freedom that took many lives, cost Mandela and thousands of others their freedom, and left his nation bitterly divided. His inauguration speech is an extraordinary message of reconciliation and human dignity.

Almost 25 years later, it still inspires and uplifts. Here are just a few samples

  • To my compatriots, I have no hesitation in saying that each one of us is as intimately attached to the soil of this beautiful country as are the famous jacaranda trees of Pretoria and the mimosa trees of the bushveld….
  •  Each time one of us touches the soil of this land, we feel a sense of personal renewal. The national mood changes as the seasons change….
  •  The time for the healing of the wounds has come.
  • The moment to bridge the chasms that divide us has come.
  • The time to build is upon us……
  • We have triumphed in the effort to implant hope in the breasts of the millions of our people. We enter into a covenant that we shall build the society in which all South Africans, both black and white, will be able to walk tall, without any fear in their hearts, assured of their inalienable right to human dignity – a rainbow nation at peace with itself and the world…

Of course, America 2017 is radically different than 1994 South Africa. Still, we have gone through an extraordinarily divisive election, and our political system is more polarized than I can remember. If President Trump wants to set a new tone, he could start on inauguration day…by following the example of President Mandela.

Worst Business Cliche’s of 2016

clichesOne of the joys of January is the appearance of the “Annual List of the Worst Business Clichés,” compiled by PR pro Rob Deigh. Deigh produces his list every year to encourage every writer to get rid of “those fetid phrases that dull our otherwise-brilliant conversations and writing.”

I have to admit that the list also usually makes me feel a little embarrassed. You see, every once in a great, great while a couple of those clichés crept into speeches I wrote. I’ll blame the client for that.

You can find the full 2016 list on Deigh’s website, but here are the some of the ones I see popping up all too regularly these days. (Deigh’s punchier, clearer alternatives are in parens.)

  • It is what it is (the facts are)
  • Circle back (discuss again)
  • Touch base (contact)
  • Close the loop (tell everyone involved)
  • At the end of the day (ultimately)
  •  Mission critical (essential)

Seeing these clunky words and phrases compiled in a single list makes me want to add another resolution to my New Year’s goals:

Work harder to stamp out cliche’s in my work.

After all, it’s a no-brainer, right?

 

Check out Robb Deigh’s book, How Come No One Knows About Us?

Inauguration Speech Advice Part 1: Learn from the Worst

170px-WGHardingI’m quite sure that Donald Trump’s speechwriting team will not be looking to me for advice on preparing his inauguration speech. But, what the heck, I’m going to offer some anyway, in my next couple blog posts.

Unsought bit of advice #1 … learn from Harding.

In the 1920’s, William Gibbs McAdoo a Democratic Senator from California, described the speeches of President Warren G. Harding, with these words:  “[A]n army of pompous phrases moving across the landscape in search of an idea.”

Harding certainly got off to a really bad start, delivering an inauguration speech that is usually rated as among the worst, if not the very worst, ever given.

Just a few samples (I read it in full so you don’t have to.):

Let us express renewed and strengthened devotion, in grateful reverence for the immortal beginning, and utter our confidence in the supreme fulfillment.

But America, our America, the America builded on the foundation laid by the inspired fathers, can be a party to no permanent military alliance. It can enter into no political commitments, nor assume any economic obligations which will subject our decisions to any other than our own authority.

The unselfishness of these United States is a thing proven; our devotion to peace for ourselves and for the world is well established; our concern for preserved civilization has had its impassioned and heroic expression.

With the nation-wide induction of womanhood into our political life, we may count upon her intuitions, her refinements, her intelligence, and her influence to exalt the social order. We count upon her exercise of the full privileges and the performance of the duties of citizenship to speed the attainment of the highest state.

The speechwriting lesson here could not be more clear: stay away from platitudes, clichés, and leaden phrasing.

AT&T CEO Tackles Race in America….Pretty Darn Well

Few speech topics are more difficult to handle well than race in America. Audiences are polarized; it’s hard to avoid cliché’s and platitudes without setting off a fire storm; and choosing even a single wrong word can offend. This year, of course, giving a speech about race has become orders of magnitude more daunting because of the killings of African Americans by police, deadly attacks on law enforcement, and a presidential campaign tinged with charges of racism.

Last month, AT&T CEO Randall Stephenson stepped up to the challenge when he spoke in Dallas to his company’s convention of Employee Resource Groups. I thought he did a terrific job – offering some fresh thinking, heartfelt reflection and powerful ideas.

The speech also demonstrates once again how strong speech writing techniques can boost the impact of the spoken word. For example:

Storytelling. The core of the speech is the story of Stephenson’s close family friend Chris, an African American doctor who  served in Iraq and Afghanistan. It’s a powerful recounting of the slurs, slights and injustice Chris had to endure throughout his life, simply because of the color of his skin.

 Making it Personal. In addition to sharing the story of his close friend, Stephenson very frankly discussed his own ignorance of what it is like to be black in America, and how much he had to learn.

Surprise! I’m sure Stephenson surprised (and more likely shocked) a lot of people when he said, “Being tolerant is for cowards.” Yikes! And I’ll bet it made everyone in the audience pay attention to his explanation: people must go beyond passive tolerance and instead work hard to “move into uncertain territory,” establishing mutual understanding and respect.

A Call to Action. Stephenson called on more companies to launch tough decisions about race, and more leaders to speak forcefully against injustice.  “If this is a dialogue that’s going to begin at AT&T,” he said, “I feel like it probably ought to start with me.”

Off the cuff revisited

trump podiumAlmost exactly a year ago, I wrote an article for Ragan.com, “Should you let your CEO go unscripted?.” It was prompted by the fact that one of the reasons Donald Trump was doing stunningly well was that his presentations were ad-libbed. As a result, a lot of pundits said, he was coming across as much more “genuine” and “authentic” than typical politicians.

I warned, however, that most CEO’s should NOT follow Trump’s example. Instead, they should work with a speechwriter and presentation coach to deliver prepared speeches in a convincing, natural sounding way.

Well, it turns out going unscripted doesn’t even work for Trump himself. Much of the recent analysis of the campaign has highlighted attempts by Trump’s team to keep him on message. They’ve even got him using a teleprompter during his presentations. And sure enough, he seemed to be doing his best and closing the gap with Hillary Clinton when he followed a disciplined approach.

Unfortunately for Trump, he returned to “off-the cuff” big time, starting with first Presidential debate. How the Washington Post described a recent speech tells it all.

Donald Trump’s campaign announced Saturday evening that the candidate would soon deliver a nine-sentence critique of comments Hillary Clinton made months ago about many of the millennials supporting her primary rival, Bernie Sanders… It didn’t work. It took Trump nearly 25 minutes to read the brief statement because he kept going off on one angry tangent after another — ignoring his teleprompters and accusing Clinton of not being “loyal” to her husband, imitating her buckling at a memorial service last month, suggesting that she is “crazy” and saying she should be in prison.

There is no doubt that being genuine is now costing Trump votes, lots of votes.

Both politicians and CEOs should remember that those who live without a script can just as easily die that way, too.