Posts Tagged ‘CEO speeches’
Presentation is the ‘Killer Skill’ we take into the real world. It gives us an almost unfair advantage.
The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools
and Management Techniques of the World’s Top Strategic Consulting Firm
You can pretty much sum up my January smartCEO Thought Leadership Piece in six words: A great speech starts with research.
Why? Because a generic, one-size-fits-all speech is guaranteed to bomb.
To engage an audience, your speech must be tailored to a specific time, place and set of listeners. You’ll find some suggestions on how to do that here.
Michael Bay has directed special-effects-laden blockbuster movies (including the Transformer franchise) that have earned literally billions of dollars world wide. He’s won a lot of awards, too, of which I’m sure he’s very proud. But I don’t think he’ll be overjoyed should he learn that he is 2014’s recipient of the first ever “Worst Speech of the Year,” bestowed by all of us here at “The CEO at the Mic.”
The award is for his, um, presentation at last January’s gigantic Consumer Electronics Show. Samsung brought him out on stage before hundreds of journalists and industry professionals, packed in a Las Vegas hall, to sing the praises of the company’s ultra-high definition curved TVs . But apparently something went wrong with the teleprompter, and Bay flubbed his opening lines. He went mute for a second, then complained about the ‘prompter. The Samsung executive acting as MC tried very calmly to feed Bay his lines….but to no avail. Bay said, “I’m sorry,” and walked off the stage to stunned silence.
Mike, you have to prepare for theses things, dude.
In particular, if Bay were a reader of this column, he would have known these rules for effective executive speeches.
1. Rehearse, rehearse, rehearse
2. At the very least, memorize your key points so you can wing it in case technology fails, or you simply lose your speech.
3. Never, ever wait till the last minute.
In my latest article on smartCEO, I offer some tips on how to avoid this presentation nightmare.
You’ve just been introduced to an expectant audience as the CEO of a dynamic company. Your listeners looks up at you standing at the podium. You see their friendly faces, waiting for your words. And then you start the presentation.
Before long you see the tell-tale signs that you’re losing them: glum expressions, shifting in the seats, the furtive glances at cell phones. Then you get nervous and start to show it. Before long, it’s clear the presentation you had such high hopes for has turned into a lost opportunity to engage an important audience.
You’ll find the complete article here.