Posts Tagged ‘Melania Trump’

The Melania Flap: The Good News for Speechwriters

microphoneWhen the insider books about the Trump campaign start popping up late this year, it will be fun to find out exactly how those lines from Michelle Obama’s speech made it pretty much verbatim into Melania’s. My guess is a Trump speechwriter or researcher started off with a great idea – Let’s look at past speeches by would-be first ladies that were well received. But somehow the writing and vetting process got so messed up that what should have been background research became lines in final script.

I’m sure that whoever worked on the speech is scared to death of hearing “You’re fired!” from The Donald himself. But for the speechwriting profession as a whole, I think the Melania flap is very good news.

Why? Because it underscores that fact that – even in an age when new forms of communication seem to pop up every minute – the prepared speech remains critically important. Social media, of course, has become an extremely powerful tool. But when people are deciding whether someone has what it takes to be a leader, they want to see and hear how that person does at a podium. That’s why the speeches of aspiring leaders (and even their spouses) are scrutinized so closely. And that’s why they should be.

Business executives and political leaders who want to inspire audiences should be sure to include strong speechwriters, and great presentation coaches on their communication teams. Oh yeah, and you should invest in some good plagiarism detection software, too.