Posts Tagged ‘Steve Jobs’

Leading Voices: Mike Daniels, Tech Pioneer, Former Chairman and CEO of Network Solutions

Mike Daniels

Mike Daniels

In this space, we profile top executives who use the spoken word effectively as part of their corporate communication strategy.

A few years ago, I had the opportunity to interview Mike Daniels, the former chairman and chief executive of Network Solutions, the Northern Virginia-based domain registration company. Daniels, a true pioneer of high tech in the Washington, D.C. area, currently sits on the board of directors of Blackberry, CACI International and Mercury Systems, all publicly traded technology companies.
When I talked to Daniels, he was vehement about vital link between the spoken word and the success of a CEO.
“It’s remarkable,” he said. “If you have two growth companies headed by equally smart guys, where one can deliver an enthusiastic speech, lay out the mission of the company and encourage people to work smarter and harder and the other can’t…it makes a world of difference to the success of the company.”
In a recent article in the Washington Post, Daniels shared more great insights about the role of public speaking in corporate success.
“Many of the technology people who are very smart and great technologists are not able to communicate their ideas,” Daniels told the Post. “They tend to be introverts focused on the technology. You need to lift your head up, see the strategic picture.” But the ones who became successful leaders, he said, “have had the skill to communicate their message and the mission to their employees.”
Daniels knows what he’s talking about, since he’s known just about all the technology greats: Bill Gates, Larry Ellison, Jeffrey P. Bezos, the late J. Robert Beyster, (founder of Science Applications International) and of course, the late Steve Jobs — “the best I ever saw in Silicon Valley in 40 years.”
Daniels shared with the Post that his own public speaking skills date back to his schoolboy days, when he won first prize and a cool $50 cash in the local Rotary Club’s debate contest. After that, he entered every oratory contest he could and became skilled enough to win a debating scholarship to Northwestern University.
When I interviewed him, I asked him whether most companies realize how important a CEO’s communication skills are.
“Based on my forty year business career,” he said. “I’d have to say it’s an underappreciated asset. While many organizations recognize how important speeches are, many others don’t.”

How Do You Follow Steve Jobs? Part 2: The Charisma Challenge

Apple's Tim Cook

Apple’s Tim Cook

Running any Fortune 50 company is hugely complicated and difficult. But the CEO of Apple faces a challenge that is uniquely daunting. He or she must not only ensure the company remains profitable and that Apple stays at the forefront of innovation. Apple’s CEO must also try to try to live up to the standards of charismatic communication set by the legendary Steve Jobs.

The reviews of Tim Cook’s performance to date as manager-in-chief have been mixed. How is he doing as communicator-in-chief?

He has certainly done some things very well. I described in an earlier post how he made effective use of a personal story to announce Apple’s renewed commitment to corporate social responsibility. He also got great reviews for his testimony before Congress last year on a very difficult subject, how Apple avoided paying billions of dollars in taxes.

But the venue where Jobs cemented his reputation as a master communicator was at Apple’s premier event, its Worldwide Developers Conference (WWDC). If you take a look at Cook’s performance at the 2013 event, it’s clear he’s trying hard and has learned important lessons from Jobs.

Cook kept his remarks pretty short, used wonderful slides and other multi-media elements. Like Jobs, he acted as a master of ceremonies, bringing out speakers from inside and outside the company to make their own slick presentations.

Still, the fact is — as a speaker– Cook simply doesn’t achieve the charismatic control of an audience that Jobs did. At the same time, WWDC made clear than one other Apple executive is a world class communicator from the podium.

Carmine Gallo is a well-known communications coach who has written several excellent books on Jobs’ presentation techniques. He praised the WWDC presentation by Craig Federighi, Apple’s senior vice president of software engineering. Gallo noted that Cook introduced Federighi as “Superman.” “Cook may have been referring to Federighi’s presentation skills,” Gallo wrote. “Federighi commanded 70 percent of the entire presentation and clearly stole the show, given the reaction he attracted in the audience and among bloggers who covered the event.”

Giving Federighi such a prominent role is a gamble for Cook. Cook knows he’ll never be the presenter Jobs was, but he can give Apple fans and customers the razzle dazzle they expect by relying on Federighi and possibly other executives. The risk is that Cooks most important audiences might start thinking that Federighi not Cook should be the executive filling Jobs’ shoes.

How Do You Follow Steve Jobs? Part 1:The Power of a Story

COOK imagesSteve Jobs may well have been the best CEO speech maker ever. (Check out Carmine Gallo’s book  for an excellent analysis of the reasons why). So imagine the pressure on the guy who came after him to perform well at the podium. That guy, of course, is Tim Cook, who took over as Apple CEO in 2011. In the next couple of posts, I’ll take a look at how Cook is doing.

Cook has clearly decided to make corporate social responsibility a much higher priority for Apple than it was in the past. He has done a wonderful job of highlighting that new commitment through the power of… a story. At a speech in December accepting an award from his alma mater Auburn University, he told the audience about a day growing up in his small Alabama home town. He was a kid, cycling home on a new 10-speed, when he passed a huge cross, burning in front of a house that belonged to a black family.  Klansmen circled the cross chanting racial slurs.  Cook heard glass break; He yelled, “Stop!”

One of the men lifted his hood — it was a deacon Cook recognized from a local church. Startled, Cook pedaled away.

“This image was permanently imprinted in my brain, and it would change my life forever,”  Cook said.  ‘For me, the cross burning was a symbol of ignorance, of hatred and a fear of anyone different than the majority.”

That is simply one of the best uses of a story by a CEO ever — it’s personal, it has drama, it’s linked to America’s historic struggle for racial justice. I guarantee no one in that audience, or anyone who has watched the video, will ever forget that day in Cook’s life.

And of course, after telling the story, Cook drew a direct connection Apple’s commitment to social responsibility.  He said the cross burning convinced him no matter what you do in life, human rights and dignity are values that must be acted upon. And the conclusion:  Cook’s Apple is a company that believes deeply in “advancing humanity.”


How to Succeed as an Exec? Use the Spoken Word…

leadership arlJan Day Gravel is a super executive coach, who also edits “Leading Edge,” the online newsletter of Leadership Arlington, a great organization that inspires and encourages leaders in Arlington, Virginia. She was nice enough to ask me to do a piece for her in the November issue. You’ll find it here, where you can see what I have to say about everything from strong starts to powerful finishes.

FAQ: How Long Should My Speech Be?


Twenty to thirty minutes. Next question?

But seriously, folks…I strongly recommend to the executives I work with that they limit their remarks to 20 to 30 minutes. If you go longer, my experience has been (and research shows) that audiences start to let their minds wander, even if the speaker is as powerful as Barack Obama or Ronald Reagan.

To be sure, Steve Jobs was a master presenter, and he could keep audiences in the palm of his hand for a couple hours. However, if you look at complete videos of his presentations, you’ll find out that he doesn’t get carried away by the sound of his own voice. He uses video and audio clips. He brings out props to demonstrate, and he brings on other speakers.

Sometimes when I make my plea for brevity, the communications VP will tell me that the event organizers have asked the CEO to speak for “an hour.” My advice is always to keep the prepared remarks under 30 minutes, and fill the remaining time with Q&A. Or pull a Steve Jobs and bring along a great video.